A pile of 3-2-1 Contact magazines that I found in my filled-to-overflowing library.
Have a problem, who me?
In Prisoned Chickens, Poisoned Eggs: An inside look at the modern poultry industry (1996; revised 2009) animal advocate Karen Davis offers an exhaustive and heart-wrenching examination of the “poultry” industry, which is responsible for the exploitation and slaughter of an astounding 10 billion chickens annually (in the U.S. alone; worldwide, 40 billion chickens are raised and killed for their meat and eggs ever year). During her journey from the wild to the farm – and from conception to death – Davis touches upon some of the social and psychological mechanisms that pave the way for these atrocities.
Humans are taught from an early age that the earth’s resources – including other sentient beings – were “put here for our use.” We create a false divide between “us” and “them” by denying our own animal nature: there are “humans” and there are “animals.” We deny our similarities – the ability to feel pain, experience emotions such as love and joy (and sadness and fear), form and nurture fulfilling relationships – while simultaneously looking to our relatively minor but wonderfully diverse differences as an excuse to objectify, enslave and exploit the “other.” Nonhuman animals are largely considered property – “its” – more akin to a tree or tomato plant than a human being. Simply put, we exist in a supremely speciesist and anthropocentric culture – and we indoctrinate each successive generation into accepting this skewed and oppressive worldview.
Pop culture, including books, television, and movies, are central to this indoctrination. For example, Davis singles out two children’s shows for criticism – both of which were staples in my own childhood: Reading Rainbow (1983-2005?) and 3-2-1 Contact (1980–1992) – to demonstrate this process:
Chick hatching projects teach children and teachers that bringing a life into the world is not a grave responsibility with ultimate consequences for the life created. Children’s public television has contributed to this desensitization and to the fallacy that chickens have no natural origin or need for a family life. The Reading Rainbow public television program “Chickens Aren’t the Only Ones,” based on a book by Ruth Heller, shows that other kinds of animals besides chickens lay eggs. However, chickens are the only ones represented in barren surroundings. One heartless scene shows a baby chick struggling out of its egg alone on a bare table, while ugly, insensitive music blares, “I’m breaking out.”
The 3-2-1 Contact show “Pignews: Chickens and Pigs” has aired frequently on children’s public television. Promoting the agribusiness theme of “changing nature to get the food we eat,” it shows hatchery footage of newborn chicks being hurled down stainless steel conveyors, tumbling in revolving sexing carousels, flung down dark holes, and brutally handled by chicken sexers who grab them, toss them, and hold them by one wing while asserting that none of this hurts them at all. These scenes alternate with rapid sequence images of mass-produced fruits and vegetables. Children are brightly told that “farmers are changing how we grow 100 million baby chicks a week, 3 million pounds of tomatoes, 36 billion pounds of potatoes.” Chickens are described against a background of upbeat music as a “monocrop” suited to the “conveyor belt and assembly line, as in a factory.”
Is it any wonder that many people regard chickens as some sort of weird chimerical concoction comprising a vegetable and a machine? (p. 21)
[A full discussion of Prisoned Chickens, Poisoned Eggs is well beyond the scope of this blog, but you can read a rather lengthy review I published on V for Vegan.
If the psychology of animal exploitation is a topic that piques your interest, check out Melanie Joy’s Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism (2009), which I reviewed here.
Finally, parents in search of animal-friendly entertainment to enjoy with their children will find a friend in VegBooks.]